A STORY-FIRST APPROACH TO CONTENT THAT CONNECTS
If you’re looking for a creative partner who brings heart, strategy, and a personal touch to the process — you’re in the right place.
MY STORY
Visual storytelling has been part of my life for as long as I can remember.
Growing up around my dad’s cameras — and being mostly told not to touch them — I learned early on that the real magic of a story isn’t in the equipment. It’s in how it makes people feel.
After a few years of studying visual storytelling formally (and a lot more years learning by doing it), I set out to help brands and organisations find that magic for themselves — crafting stories that feel real, human, and worth paying attention to.
Over the past decade, I’ve worked with agencies, brands, and organisations — helping create content that not only looks beautiful, but actually connects.
MY CREATIVE APPROACH
Every story deserves a clear point of view — and a creative process that feels simple, not overwhelming. I believe in getting close to the heart of your message, crafting content with intention, and making sure every decision serves the story (and the people you're trying to reach). That’s why I approach each project with flexibility and a deep understanding of your unique needs.
Good storytelling isn't about adding more noise.
It's about cutting through it — with something true.
HOW I WORK
Every project starts the same way: with listening. Listening to your goals, your challenges, your audience — and the unsaid things in between. From there, we shape a creative approach that's clear, thoughtful, and genuinely collaborative.
Sometimes it's just me. Sometimes I bring in trusted collaborators from my freelance network. Either way, you get the kind of focused, personal attention that's hard to find in bigger setups — and yes, usually without the overhead.
My goal is simple:
To make the process refreshingly easy — and the end result something you’re genuinely proud to share.
WHY WORK WITH ME
If you’re looking for someone who shows up, listens properly, thinks a few steps ahead, and takes the work seriously (but not themselves), we’ll probably get along.
As your partner in storytelling, I’m here to take your vision from concept to reality. I’m committed to capturing the essence of your message in a way that feels genuine and powerful.
I care about making your content better — not just getting it done.
Because in the end, good storytelling isn’t about showing off. It’s about showing up for your audience, in a way that feels real.
